What you’ll do:
- Develop and execute PR strategy: Drive a positive brand reputation across the DACH region by crafting and sharing compelling stories that resonate with diverse audiences.
- Content creation and spokesperson support: Take ownership of PR content, including preparing talking points, press materials, and providing support to komoot’s spokespersons.
- Amplify marketing initiatives: Enhance the public visibility and impact of marketing campaigns through effective PR activities.
- Lead external PR agency: Manage and collaborate with our external PR agency to ensure alignment with our goals and high-quality execution of activities.
- Media network development: Build, maintain, and onboard a strong network of media contacts across DACH markets, ensuring regular engagement through mailings, press releases, fairs, and events.
- Brand representation: Act as a key representative of komoot, building relationships with media outlets across general interest, local, and niche sectors.
- Trend and opportunity identification: Stay ahead of editorial trends and identify opportunities for external communications, leveraging achievements and initiatives to highlight komoot’s value publicly.
- Press material management: Draft and distribute press releases, advertorials, and other materials aligned with DACH market goals and company objectives.
- Performance tracking: Monitor, analyze, and report on the success of PR activities to optimize strategies and improve outcomes.
- Crisis communications management: Proactively manage crisis situations to strengthen komoot’s public reputation.
 
You’ll be successful in this role if you:
- Have a minimum of 5 years of hands-on and self-driven experience in public relations, corporate communications, or related fields in the DACH region.
- Have a proven track record of executing successful PR campaigns that amplify marketing initiatives, of managing media relations, and of handling sensitive topics or crises.
- Are a native German speaker with excellent fluency in English (written and spoken) to effectively communicate with media, stakeholders, and internal teams.
- Demonstrate an ability to build, maintain, and engage a strong network of media contacts, spanning general interest, local, and niche outlets.
- Have a familiarity with the media landscape in the DACH market and an ability to host or support events to strengthen media relationships.
- Have strong editorial skills to draft high-quality press releases, talking points, advertorials, and other PR materials that align with the brand’s tone of voice.
- Have strong skills in managing external PR agencies and collaborating with internal teams and external partners.
- Are able to represent the brand professionally in public appearances and media engagements.
- Have experience of or familiarity with outdoor topics, nature conservation, or safety issues, adding depth to storytelling and relevance in the field.
- Also: Being a komoot user/user of outdoor navigation apps would really help you thrive in this role.

Weitere Informationen im Stellenmarkt.

Das Jobangebot von prreport.de wird täglich aktualisiert. Neue Angebote und eine wöchentliche Übersicht können als Job-Newsletter abonniert werden.